PROJECT #2
Journey Core Values Initiative
Overview
Participated in a cross-functional initiative responsible for helping define and communicate Journey’s organizational values.
Challenge
Leadership wanted the values to authentically reflect company culture and employee experiences rather than simply being created from the top down.
My Role
Core team contributor
Responsible for:
- Collaboration
- Ideation
- Communication strategy
- Visual translation
Approach
Worked alongside stakeholders across multiple departments to:
- Facilitate discussion
- Refine concepts
- Shape messaging
- Develop supporting creative assets
Skills Demonstrated
- Organizational Leadership
- Culture Building
- Stakeholder Management
- Strategic Thinking
- Internal Communications
Outcome
Contributed to the successful launch and communication of organizational values that became integrated into company culture and internal communications.