PROJECT #1
Journey Brand Refresh
Overview
Journey Health & Lifestyle underwent a brand refresh to better align its visual identity and communications with its evolving business goals and market position.
Challenge
As the organization expanded and communication channels increased, maintaining consistency across digital, print, sales, and marketing materials became increasingly important.
My Role
Senior Creative Manager
Responsible for:
- Brand stewardship
- Creative direction
- Asset development
- Cross-functional collaboration
- Brand implementation
Approach
Worked with leadership and marketing stakeholders to:
- Evaluate existing brand assets
- Identify inconsistencies
- Refine visual standards
- Develop branded materials
- Ensure alignment across multiple communication channels
Skills Demonstrated
- Brand Management
- Creative Direction
- Stakeholder Collaboration
- Design Systems
- Cross-functional Leadership
Outcome
Created a stronger and more consistent brand experience across print and digital touchpoints while improving efficiency for teams utilizing branded assets.